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Purex “Natural Elements” Laundry Detergent Settlement

Settlement Structure: 
Case Summary: 

Henkel Consumer Goods, Inc. has a line of Purex laundry products labeled “Natural Elements.” The company is now settling a class action alleging that that name misled consumer to expect that the products were all natural when in fact they contained synthetic ingredients.

Docket Number: 
Henkel Consumer Goods
Class Period: 
Sunday, May 19, 2013 to Friday, March 8, 2019
Filing Deadline: 
Saturday, August 10, 2019
Objection Deadline: 
Monday, July 22, 2019
Exclusion Deadline: 
Monday, July 22, 2019
Final Approval Hearing: 
Monday, August 19, 2019
Container of Purex "Natural Elements" Laundry Detergent