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Gap, Banana Republic Outlet False Reference Pricing Settlement

Settlement Structure: 
Case Summary: 

A group of popular clothing companies—The Gap, Inc., Gap (Apparel), LLC, Gap International Sales, Inc., Banana Republic, LLC, and Banana Republic (Apparel), LLC—are settling a class action on the issue of false reference pricing. False reference pricing occurs when companies offer “discounts” from a price they never charged for the merchandise, or when they place an “original price” and “current price” or similar price designations indicating a big discount on tags when the items were never sold at the “original price.” The complaint alleged that the companies advertised false reference prices on merchandise in-store and online at Gap Outlets, Gap Factory Store, or Banana Republic Factory Store in the US.

Docket Number: 
Class Period: 
Monday, May 24, 2010 to Friday, May 10, 2019
Filing Deadline: 
Monday, January 6, 2020
Objection Deadline: 
Monday, September 23, 2019
Exclusion Deadline: 
Monday, September 23, 2019
Final Approval Hearing: 
Monday, November 11, 2019
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