"Safe" Items Not Really Safe
The Proctor and Gamble Company is settling two lawsuits claiming that its marketing of Charmin Freshmates Flushable Wipes is deceptive.
This action by the Federal Trade Commission (FTC) alleges that YOLO Colorhouse makes claims about the safety of its paints in its advertising and promotional materials that are unsubstantiated by testing or scientific research. For example, one company statement says, “Our products have NO VOCs, NO toxic fumes/HAPs-free, NO reproductive toxins, and NO chemical solvents or other stinky stuff.” On some of the company’s website material, beside the statement “NO reproductive toxins,” there is a symbol of a baby carriage, implying that the material is safe for pregnant women and babies.
The Federal Trade Commission (FTC) has filed an administrative complaint against Imperial Paints, which does business as Lullaby Paints and Ecos Paints, alleging that some of the claims it makes for its paints in its advertising and promotion are not supported by scientific evidence. The complaint contains examples of these claims from IP’s advertising and website information. In one brochure, IP touts its Lullaby Paints as being “non-toxic, no odor, no VOCs.” (VOCs, or volatile organic compounds, are carbon-containing compounds.) The pages of the brochure include a number of pictures of babies. Another paragraph says the paint is “Safe for use on baby’s walls, cribs, and toys. Safe for pregnant mothers.” The complaint claims that IP has no tests or other scientific bases to substantiate these claims.
The Federal Trade Commission (FTC) has filed an administrative complaint against Benjamin Moore & Co. (BMC) alleging that it makes unsupported claims about its Natura paint. Specifically, it alleges that BMC advertises Natura as having “zero VOC and zero emissions” and implies that it is safe for babies and other vulnerable populations, even during and directly after application, even though these claims are not supported by tests or scientific evidence. Another problem the FTC cites is the “Green Promise Seal” found on cans of Natura paint. The FTC claims that this marking gives the impression that a third-party group has given the paint an award, when actually BMC has invented the seal and bestowed it on itself.