Skip to content Skip to navigation

"Real Cocoa"

Package of Voortman Fudge Coated Salted Caramel Wafers

When a company advertises that a product is made with a “real” substance, what exactly does that mean? Is alkalized cocoa “real cocoa”? Is dried fruit “real” fruit? And what constitutes “real” vanilla? The complaint for this class action alleges that SPC Management Co., Inc. advertises its Voortman Cookies in deceptive ways.

Box of Chocolate Cheerios

This class action turns on what is meant by “real cocoa.” The complaint alleges that General Mills Sales, Inc. advertises certain of its cereals as being made with “real cocoa” but actually uses medium alkalized cocoa, a substance that it claims cannot be characterized as “real.”