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Implying Food or Drink Is Low Calorie

The Switch Seal: "100% of what you want, 0% of what you don't"

Apple & Eve’s line of Switch Sparkling drinks are marketed as having “No Preservatives” and “No Sugar Added.” The complaint claims that these claims are deceptive and misleading, because the drinks do contain preservatives and because the “No Sugar Added” claims is falsely intended to give the impression that the drinks are low-calorie.

Izze Sparkling Drinks

Izze Sparkling beverages claim to have “No Added Sugar” and “No Preservatives.” But the complaint for this class action claims that these promises are false, even if, in one case, they may be literally true. The complaint claims that the drinks do contain preservatives (citric acid and ascorbic acid) and that the “No Sugar Added” claims lead consumers, falsely, to expect that the drinks are low-calorie.