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Hiding Sugar

Health-Ade Kombucha Bottle, Pomegranate Flavor

Health-Ade, LLC and Whole Foods Market California, Inc. are paying just under $4 million to settle a class action alleging that the drinks were mislabeled. The complaint claims that Health-Ade misrepresented (a) the sugar content of the drinks, and (b) the alcohol content, which it claimed was higher than the allowed alcohol content for non-alcoholic drinks because of fermentation.

Box of Kellogg's Smart Start Cereal

The complaint begins with strong line: “The scientific evidence is compelling: Excessive consumption of added sugar is toxic to the human body.” The allegations? That Kellogg Sales Company adds sugar to its products but markets them as being healthy choices.

Larabar Apple Pie Bar and Packaging

Consumers how prefer foods with fewer, and purer, ingredients, so companies sometimes may be less than frank about what goes into their products. The complaint for this class action claims that Small Planet Foods, Inc. does not disclose all the contents of its Larabars that are made with dates and makes false claims about the amount of fruit in the bars. 

Cherry Apple Kind Bar

The complaint for this class action alleges that Kind, LLC presents Kind bars as being made from, or equivalent to, whole fruits. However, it says, this is simply not possible and that the company does it to make its products seem fresher, healthier, and worth higher prices.

Three Jamba Juice Smoothies

Jamba Juice has over 800 retail locations in the US, but are consumers buying their smoothies because they’ve been misled about their contents? The complaint for this class action alleges that the company’s advertising is blatantly false, promising “whole” ingredients when the drinks are actually made from juices, concentrates, and other not-so-healthy ingredients.

BelVita Breakfast Product, Blueberry Flavor

May a company legally market a line of breakfast products as being for people “who have health and wellness in mind” if they contain substantial amounts of sugar? The complaint for this class action says no. The complaint spends roughly thirty pages detailing the health risks of excessive sugar, then compares the products’ marketing to health-conscious people as “nutritious” with its high sugar content.

This lawsuit alleges that General Mills falsely and misleadingly marketed Cheerios Protein cereal as a high protein alternative to Cheerios, in violation of the federal Food, Drug, and Cosmetic Act and state business codes. 

WHole Foods Evaporated Cain Juice lawsuit

This lawsuit alleges that Whole Foods violated state consumer protection laws in the marketing of various products in the “365 Everyday” product line.  Rather than disclose that these products contain sugar, Whole Foods labelled the products as contain “Evaporated Cane Juice”, which in fact is sugar.