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Hiding Sugar

Birthday Cake Flavor One Protein Bar

If we’re trying to stick to a healthy eating program, we may rely heavily on what labels tell us about what’s in the foods we eat. We’re not individually able to tell if the figures are true or not. The complaint for this class action alleges that the Hershey Company mislabels its One Protein Bars, claiming that they contain less sugar and more fiber than they actually do.

Box of Trader Joe's Corn Flakes

Many customers do check the ingredients in products they buy, to see which types of a certain item are the healthiest. The complaint for this class action alleges that Trader Joe’s Company misleads customers with the ingredient panel for its corn flakes, because it lists “evaporated cane juice” instead of “sugar.”

Box of 365 Everyday Value Oats & Flax

Consumers these days want healthier foods, and it seems that some companies want to use fancy language to make their products seem healthier. The complaint for this class action alleges that Whole Foods Market Group, Inc. uses the term “organic dehydrated cane juice solids” on the ingredient panel of one of its oatmeal products to hide the fact that it contains sugar.

Package of Dreamhouse Fine Foods Praline Pecans

What is “evaporated cane juice”? The complaint for this class action claims that it’s nothing more or less than sugar. It also alleges that the use of this term in the ingredient list of Rite Aid Corporation’s praline pecans instead of the simpler word “sugar” is deceptive, leading consumers to think the snack is healthier than it really is.

Health-Ade Kombucha Bottle, Pomegranate Flavor

Health-Ade, LLC and Whole Foods Market California, Inc. are paying just under $4 million to settle a class action alleging that the drinks were mislabeled. The complaint claims that Health-Ade misrepresented (a) the sugar content of the drinks, and (b) the alcohol content, which it claimed was higher than the allowed alcohol content for non-alcoholic drinks because of fermentation.

Box of Kellogg's Smart Start Cereal

The complaint begins with strong line: “The scientific evidence is compelling: Excessive consumption of added sugar is toxic to the human body.” The allegations? That Kellogg Sales Company adds sugar to its products but markets them as being healthy choices.

Larabar Apple Pie Bar and Packaging

Consumers how prefer foods with fewer, and purer, ingredients, so companies sometimes may be less than frank about what goes into their products. The complaint for this class action claims that Small Planet Foods, Inc. does not disclose all the contents of its Larabars that are made with dates and makes false claims about the amount of fruit in the bars. 

Cherry Apple Kind Bar

The complaint for this class action alleges that Kind, LLC presents Kind bars as being made from, or equivalent to, whole fruits. However, it says, this is simply not possible and that the company does it to make its products seem fresher, healthier, and worth higher prices.

Three Jamba Juice Smoothies

Jamba Juice has over 800 retail locations in the US, but are consumers buying their smoothies because they’ve been misled about their contents? The complaint for this class action alleges that the company’s advertising is blatantly false, promising “whole” ingredients when the drinks are actually made from juices, concentrates, and other not-so-healthy ingredients.

BelVita Breakfast Product, Blueberry Flavor

May a company legally market a line of breakfast products as being for people “who have health and wellness in mind” if they contain substantial amounts of sugar? The complaint for this class action says no. The complaint spends roughly thirty pages detailing the health risks of excessive sugar, then compares the products’ marketing to health-conscious people as “nutritious” with its high sugar content.

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