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Deceptive Misrepresentation

Can of C2O Pineapple Coconut Water

Like most coconut water producers, C2O touts its “natural” features and healthy qualities. Its website lists a number of promises: “Plant based,” “Essential Electrolytes,” “Non GMO,” “Never from Concentrate,” and “Single Sourced.” One of its varieties is even labeled “100% Pure.” But are coconut water drinks as healthy and natural as their makers pretend? We’re not entirely sure. Are companies that produce coconut water being completely honest about the ingredients and the health benefits of this drink? We’re investigating their claims.

Large Bottle of Taste Nirvana Coconut Water

Taste Nirvana advertises its “premium” coconuts, “[g]rowing bigger and swe[e]ter than anywhere else in the world,” as well as the “authenticity” of a business run by multiple generations of a family in Thailand. The company’s website says, “Coconut water is very hydrating and contains low calories, no fat, high potassium, and tons of electrolytes.” We’re not entirely sure about the claims being made for coconut water. Are companies being completely honest about the ingredients and the health benefits of this drink? We’re investigating their claims.

Carton of O Organics Coconut Water

O Organics has now become a billion-dollar brand. So says its owner, Albertsons Companies, the supermarket giant that includes Safeway, Vons, Randalls, Star Market, and Shaw’s. The company calls it “one of the nation’s largest brands of USDA-certified organic products.” It now offers coconut water, a popular drink because of its “natural” nature and its association with sports and rapid hydration. It’s a super-healthy drink—right? We’re not sure. Are companies like O Organics that produce coconut water being entirely honest about the ingredients and the health benefits of this drink? We’re investigating their claims.

Container of FOCO Mango Coconut Water

FOCO is at some pains to present its coconut water as a good, healthy, natural product. The product page displays some of its promises: “All Natural,” “Never From Concentrate,” “Single Source,” No Preservatives,” “No Sugar Added,” “Cholesterol & Fat Free.”

This seems like just the thing for today’s consumers: A drink associated with health and exercise, coming from sunny, warm places where people eat and drink what grows naturally. It’s got to be good for you—right? We’re not sure. Are companies that produce coconut water being entirely honest about the ingredients and the health benefits of this drink? We’re investigating their claims.

Can of Goya Coconut Water

“Quench your thirst with naturally hydrating GOYA Coconut Water,” the company webpage invites. “[T]his delicious tropical drink is the clear liquid found when you crack open young coconuts. 100% natural, it’s cholesterol free and low in fat, carbohydrates, and sugar.” Sounds like just what consumers want nowadays. Coming from sunny, tropical places where people eat and drink what grows naturally, it’s got to be good for you—right? We’re not entirely sure. Are companies like Goya that produce coconut water being entirely honest about the ingredients and the health benefits of this drink? 

Container of Nature's Way Extra Virgin Coconut Oil

Nature’s Way Products, LLC and Schwabe North America, Inc. are paying $1.85 million to settle a class action alleging that it advertised its Extra Virgin Coconut Oil and Liquid Coconut Oil in ways that are deceptive.

FIGS Gray Health Care Pants with Turquoise Waist Tie

FIGS, Inc. has claimed that its health care clothing can kill bacteria and infection, the complaint for this class action says. That would be a real advantage to health care workers—but is it true? The complaint claims that it is not.

Woman's Shoulder and Upper Arm Taped Up with Rocktape

RockTape’s tagline is “Go stronger, longer.” The complaint for this class action brings suit against its maker, Tumbleweed, and its owner, Implus Footcare, LLC, claiming that that and other statements about the benefits of RockTape are simply not true.

Package of Reese's "White" Peanut Butter Cups

Among the treats made by the Hershey Company are Reese’s Peanut Butter Cups. It sells these in three varieties: milk chocolate, dark chocolate, and “white.” This complaint alleges that the company intentionally misleads consumers to think that the “white” variety is made with white chocolate, when that is not the case. 

Bottle of MegaFoods Maitake Gold 404

FoodState is putting aside over $2 million to settle a class action concerning its MegaFoods and Innate Response Formula vitamin supplement brands. The complaint alleged that the labeling, packaging, and websites for the vitamins were misleading and violated consumer protection laws.

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