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Deceptive Labels

Carton of Walmart Great Value Vanilla Bean Ice Cream

This is one of a number of class actions filed in the past year or so challenging the flavor designation of certain ice creams as “vanilla.” Laws on the flavoring and labeling of ice creams are different than for the flavoring and labeling of other foods. This class action brings suit against Walmart, Inc. for its Great Value brand Vanilla Bean ice cream.

Bottle of Spectracide Herbicide Concentrate

United Industries Corporation is settling a class action about the yield of its Spectracide Concentrate herbicide products. The products were designed to be mixed with water by the consumer before use, and the complaint alleged that the containers of concentrate did not yield as much herbicide solution as advertised.

Younique 3D Lashes

Younique, LLC is settling a class action on the subject of its original Moodstruck 3D fiber lashes. The complaint alleged that the lashes were not accurately labeled as being made of “100% natural green tea fibers.”

Tarte High-Performance Naturals Product

Tarte, Inc. is settling a class action centering on its “high-performance naturals” products. The complaint alleged that the company violated laws on labeling, marketing, and advertising its products.

Box of FatBoy Ince Cream Sandwiches

This is one more in a line of class actions challenging the designation of certain ice creams as “vanilla.” Casper’s Ice Cream, Inc. claims that its FatBoy brand ice cream sandwiches contain vanilla ice cream, but this complaint claims that this is improper based on the labeling rules for ice cream.

Package of Dreamhouse Fine Foods Praline Pecans

What is “evaporated cane juice”? The complaint for this class action claims that it’s nothing more or less than sugar. It also alleges that the use of this term in the ingredient list of Rite Aid Corporation’s praline pecans instead of the simpler word “sugar” is deceptive, leading consumers to think the snack is healthier than it really is.

FuelRod Kiosk

If a company makes a promise when a consumer first buys an item, must it continue to keep that promise for years to come? The complaint for this class action says yes. It claims that Tricopian, Inc. sold a portable charging product and then made “such a fundamental change in the nature of its support of the product as to deprive consumers of the primary benefit of the bargain.”

Carton of Westsoy Vanilla Soymilk

Lately, a number of class actions have taken issue with the labeling of ice cream, almondmilk, and soymilk products as “vanilla,” claiming that the labeling does not meet federal requirements and gives consumers a false impression. This is another such case, this time making these allegations against Westbrae Natural, Inc. and its Westsoy Organic Unsweetened Vanilla Soymilk.

The name of the brand is Thayers Natural Remedies. However, the complaint for this class action alleges that most of its “natural” products actually contain “synthetic and abrasive chemical ingredients.” The defendant is the Henry Thayer Company.

Carton of 365 Everyday Value Vanilla Soymilk

Whole Foods Market Group, Inc. owns the 365 Everyday Value Brand. Earlier this month, a class action was filed challenging the “vanilla” designation of some of its almondmilk products. This class action makes similar allegations about the “vanilla” designation of some of its soymilk products.