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Deceptive Labels

Eddie Bauer Outlet Racks

Eddie Bauer, like a lot of brand-name stores, operates outlet stores which carry “direct-to-outlet” merchandise. Unfortunately, like a lot of outlet stores, the complaint for this class action alleges, Eddie Bauer outlets use false reference pricing to make customers think they’re getting a bigger bargain than they are.

Box Containing Flex Belt Product

Can an electrical muscle stimulator (EMS) cause you to lose belly fat and give you “six pack" abs? No, says the complaint for this class action. In fact, it alleges that the Flex Belt from Slendertone Distribution, Inc. is a Class II medical device that requires approval from the Food and Drug Administration (FDA).

Package of Oreos

Oreos, promoted as “Milk’s Favorite Cookie,” are the subject of this class action. The question at issue is a line that its maker, Mondelez Global, LLC, puts on the front of packages of Oreos: “Always Made With Real Cocoa.” The complaint claims that they are not.

Box of Prevagen

Prevagen is advertised as a “clinically tested” brain health supplement. But the complaint for this class action alleges that it has not been clinically tested and does not in fact do anything for brain health. The complaint brings suit against three Quincy Bioscience companies as well as Prevagen, Inc.

Nestle KitKat Chocolate Bar

People want to buy from companies that behave ethically. Normally, we assume that ethical businesses do business only with ethical suppliers. But the complaint for this class action alleges that Nestlé USA, Inc. gets a majority of its chocolate from farms that use child labor and slave labor and that do environmental damage. Despite this, the complaint says, the company claims its chocolate is a sustainable, fair trade product.

Container of Wesson Vegetable Oil

ConAgra Foods, Inc. is settling a class action alleging that it should not have labeled Wesson oil products as “natural” because they contain genetically-modified (GMO) ingredients.

Container of Purex "Natural Elements" Laundry Detergent

Henkel Consumer Goods, Inc. has a line of Purex laundry products labeled “Natural Elements.” The company is now settling a class action alleging that that name misled consumer to expect that the products were all natural when in fact they contained synthetic ingredients.

Bag of Dr. Teal’s Pure Epsom Salt Soaking Solution—Detoxify & Energize with Ginger & Clay

One of the favorite claims of all kinds of products in recent years is that they “detoxify” the body. The complaint for this class action alleges that this and claims of relief of muscle pain made for Dr. Teal’s Pure Epsom Salt products are false.

Utz Potato Chips

Utz Quality Foods, Inc. is settling a class action alleging that it falsely marketed Utz and Bachman products as being “all natural.” The complaint alleged that they products actually contained ingredients that were heavily processed, chemical, synthetic, artificial, or derived from genetically modified substances (GMO).

New Balance Shoe (Not a Model in This Case)

The claim “Made in USA” refers not only to an object but to the materials that go into it. New Balance is settling a class action alleging that some of its shoes are advertised as being “Made in USA” when up to 30% of their content is made elsewhere.

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