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Deceptive Labels

Honest Multi-Surface Cleaner

The Honest Company is settling a consolidated group of class actions that allege that Honest violated laws against deceptive advertising when it advertised its multi-surface cleaner, dish soap, and laundry detergent as being “free of sodium lauryl sulfate (SLS). The complaints claim that the products did in fact contain SLS.

Blue Agave Plant

American Sugar Refining, Inc. sells its “Organic Agave Nectar” under the brand names Domino, C&H, and Florida Crystals. The complaint for this class action alleges that the products are deceptively labeled, marketed, and advertised, listing the sole ingredient as organic agave nectar and carrying the USDA label for an organic product, while in fact testing shows that they contain a non-natural, non-organic ingredient: isomaltose, a component found in high fructose corn syrup (HFCS) and other non-natural, non-organic sweeteners.

Two-Pack of Coconut Oil

This settlement resolves a class action about Kirkland Signature Organic Virgin Coconut Oil, filed against Costco Wholesale Corp., the seller of the oil, and LODC Group, Ltd., the maker of the oil, claiming that the companies violated law by misleadingly marketing the oil as “healthy.”

Credo Beauty Storefront

Eco-Chic sells products at its Credo Beauty website that it advertises are “natural,” “100% natural,” or “100% plant derived”—but are their ingredients truly what the consumer expects from those word? The complaint for this class action claims they’re not.

Juice Organics Repairing Hair Mask

Juice Beauty, doing business as Juice Organics, makes a line of shampoo, conditioner, and hair mask products that claim to be “repairing.” According to the complaint for this class action, the products do not in fact repair hair—because hair cannot be repaired. Hair is made of a family of proteins called keratin. While hair follicles in the scalp are alive and so keep producing hair, the complaint claims, the hair itself is dead matter; it cannot repair itself because it does not contain any living or regenerative organs, and the hair products cannot repair it because they do not contain any ingredients that could mend damaged keratin proteins.

Antique Mahogany Desk

Home Depot calls itself the “world’s largest home improvement retailer,” and, according to the complaint, it encourages consumers to trust the expertise of the “highly trained staff.” However, the complaint claims that the company’s stores in California sell various dimensions, colors, and forms of lumber which the store calls mahogany, but which are not. Real mahogany is among the finest cabinetry wood in the world, prized for its beauty, durability, and reddish color, as well as for its outstanding characteristics in woodworking, like cutting, shaping, tuning, and sanding. Authentic mahogany comes from the Meliaceae family, the complaint says, but the “mahogany” at Home Depot is actually eucalyptus, which comes from the Myrtaceae family, or another wood from the Fabaceae family.

BluePrint Cold Pressed Juices

The complaint for this class action argues that labeling of BluePrint Cold Pressed Juice and BluePrint Organic Juice with the words “raw,” “cold pressed juice,” and “manifreshto” is fraudulent and deceptive. However, the complaint alleges that cold pressing is only the first main step in the manufacturing process. In the second step in the manufacturing process, the complaint says, the bottles of juice are put under pressure of up to 87,000 pounds per square inch, which increases the bottles’ temperatures and causes a compositional change which reduces the microbial, enzymatic, and bacterial activity. This preserves the product and lengths shelf life, but renders the juice no longer cold pressed, raw, or fresh.

Honest Company Diapers

The Honest Company, Inc. has agreed to settle a class action against it alleging that it used deceptive marketing and labels to claim that some of its products are “all natural” or “100% natural” when they are not.

Sony Xperia M2 Aqua

Sony has agreed to settle a class action that alleges that its Xperia devices are not in fact waterproof as advertised.

TripleFlex 50+

This settlement resolves a class action brought against Pharmavite alleging that its glucosamine and/or chondroitin products are labeled in a way that is deceptive and misleading, did not provide the benefits advertised, and did not have scientific evidence to back up its claims. The class action does not contend that the products are unsafe or make any claims about their safety.