Skip to content Skip to navigation

Deceptive Advertising

StarKist Tuna Can with Heart Check Mark

When consumers see the American Heart Association’s Heart Check Mark on a can of StarKist tuna, the complaint for this class action says, they are likely to believe that the tuna is healthier than another brand without the mark. But the complaint alleges that StarKist Co.’s use of the mark is deceptive, because the it does not disclose that the Heart Check Mark is a paid endorsement. According to the complaint, this constitutes misbranding and violates state laws

Sign in Guess store window

This settlement resolves two combined class actions alleging that Guess Factory outlet stores in California violated consumer protection laws by engaging in false advertising. The lawsuits claimed that the stores labeled their merchandise with false “original” or reference prices.

Entrance to Le Cordon Bleu in Portland, Oregon

Students have arrived at a settlement with the Western Culinary Institute, now called Le Cordon Bleu College of Culinary Arts in Portland, Oregon, and the Career Education Corporation. The class action alleges that the school misrepresented or failed to disclose information about the nature and value of the education it provided to its students.

Cascading Farm Building

Packages of Cascadian Farm brand frozen fruits and vegetables show an image of a farm in the Skagit Valley region in the state of Washington. The complaint for this class action claims by this and other means the brand gives the impression that the fruits and vegetables are grown on this small farm in Washington state, when they are actually the products of agribusiness and sourced from all over the world.

LifeLock Logo

In 2008, the Federal Trade Commission (FTC) filed a lawsuit against Lifelock, Inc. alleging that the company did not prevent identity theft or provide some of the services it advertised. Lifeloack agreed to a Permanent Injunction preventing it from making misrepresentations, but in 2015, the FTC filed a contempt action against the company for violations. But the complaint for this class action alleges that Lifelock is still failing to provide the services it advertises, such as sending alerts and providing reimbursement and assistance when identity theft does happen.

Orijen Logo

Champion Petfoods USA, Inc. makes the Orijen and Acana brands of pet food, which it claims are “biologically ‘appropriate’ pet food—as close to what animals would eat in nature as possible” which it makes “using fresh, natural ingredients.” Yet the complaint for this class action claims that the pet foods are contaminated by various toxic substances, including arsenic, lead, mercury, cadmium, and BPA. The counts include such things as fraud, negligent misrepresentation, and breach of warranty.

Nellie's All Natural Baby Laundry Container

Batten Industries, Inc. labels its kitchen and bathroom cleaners and laundry products as “All Natural,” but the complaint for this class action alleges that they contain synthetic and toxic ingredients. Among other things, the complaint quotes online complaints, including one that says, “Received a chemical burn from wearing clothes washed in this.”

Sports Warehouse Store Interior

Sports Warehouse is setting aside a fund with $3 million to settle a class action alleging that it used fake “original” pricing to give customers the impression that they were getting big discounts. California has precise laws governing the use of “original” or reference prices and does not allow companies to create the impression of false sales or discounts.

Red Chippewa Boot

Justin Brands, Inc. has agreed to settle a class action alleging it marketed its boots and other footwear as “Handcrafted in the USA” even though some of the components were made in othr countries.

Orbit Baby Car Seat

Orbit Baby is setting aside nearly a million dollars to settle claims in a class action. The class action alleged that Orbit claimed its infant and toddler car seat products, including its stroller system, car seat, bassinet, travel system, and accessories, are free of harsh or harmful chemicals, such as brominated and chlorinated flame retardants.