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Deceptive Advertising

Burlington Coat Factory Store

Burlington Coat Factory is settling a class action alleging that it displayed false reference pricing on merchandise in its stores in New Jersey.

Can of V8 Pomegranate Blueberry Energy Drink

Would you choose an energy drink characterized by the flavor or “concentrated juices of sweet potatoes”? The complaint for this class action makes allegations about V8 energy drinks, including the identity of their flavorings and the “steady” energy supposedly provided by green tea extracts. The complaint alleges negligent misrepresentations, fraud, and violations of state consumer protection laws, among other things.

Carton of A2 Milk

The a2 Milk Company claims that its special type of milk can be easier on the digestive system than regular milk. The complaint for this class action alleges that is a false statement, because the milk still contains lactose, the source of digestive problems with milk. The complaint claims violations of state consumer protection laws as well as breaches of warranties, negligent misrepresentation, and fraud, among other things.

Bag of Maui Coffee Co. Kona Coffee

This class action brings suit against a number of coffee companies and the large retailers that sell their products. The complaint alleges that these companies offer coffee varieties that are labeled as Kona coffee, when the contents do not contain genuine Kona coffee. 


Package of Magnum Exotics Kona Blend Coffee

“Approximately 2.7 million pounds of Kona coffee is harvested each year, compared to 20 billion pounds of green coffee—approximately 0.01% of worldwide coffee production,” says the complaint for this class action. Yes, Kona coffee is special and in limited supply. The complaint claims that the Magnum Exotics label “Kona Blend Coffee” does not contain enough real Kona coffee to merit the name. The complaint claims negligent misrepresentation, fraud, and violations of state consumer protection laws, among other things. 

Bottle of Aveeno Baby Calming Comfort Bath

Aveeno will pay $2.4 million to settle a class action alleging false labeling of its Baby Wash and Shampoo and Baby Calming Comfort Bath. The complaint claimed that, before the labels were changed (in 2012 and 2013, respectively), the products were falsely labeled as being made from a “Natural Oat Formula.”

Can of Cento "San Marzano" Tomatoes

San Marzano tomatoes are special. They are grown in a particular region of Italy which gives them a firm pulp, sweet flavor, and low acidity. Because they are so desirable, they sell at higher prices, and other tomatoes are often fraudulently labeled as San Marzano tomatoes. The complaint for this class action alleges that Cento Fine Foods, Inc. is one of the companies who falsely label their canned tomatoes as San Marzano tomatoes.

Additech Fuel Cleaner Ad on Gas Pump

Additech, Inc. sells fuel additives at gas pumps that it claims will clean fuel systems, decrease emissions, and increases mileage. However, the complaint for this class action claims that the additives don’t do any of these things, or at least not to any great extent. The complaint makes claims under the state of Washington’s Consumer Protection Act.

Bottle of Nature Nate's "Pure" and "Raw" Honey

Nature Nate’s, Inc. (legally, the North Dallas Honey Company) offers honey that is labeled as “100% Raw Honey.” Unfortunately, the complaint for this class action says, the honey is not raw and some its lots contain syrup.

Bottle of Big Sexy Hair Shampoo

A settlement had been reached in a class action against Sexy Hair Concepts, LLC. The complaint alleged that the company had advertised certain of its Sexy Hair shampoos and conditioners as being free of sulfates and salts when those products actually contained sulfates and salts.