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Deceptive Advertising

Toothbrush with Toothpaste

This investigation focuses on toothpaste and mouthwash that are sold to consumers as “natural” yet may contain unnatural, synthetic, and/or artificial ingredients.


This class action investigation focuses on laundry detergent and seeks to determine whether manufacturers use non-functional “slack fill” to mislead consumers as to the actual amount of laundry detergent in a container.

Who is Affected?

Purchasers of these laundry detergent products in specific containers:

This lawsuit alleges that Whole Foods Market engaged in unfair and deceptive practices by selling products falsely and misleadingly labeled “All Natural” when the products contained synthetic ingredients in violation of state consumer protection laws.  Specifically, certain food products that Whole Foods Market described and advertised as “All Natural”  are alleged to contain the synthetic chem

WEN Conditioner may cause hair loss so says class action

On July 31, 2014, a class action suit was filed against Guthy-Renker, the maker of WEN Cleansing Conditioner, claiming the product causes significant hair loss. Amy Friedman filed the lawsuit on behalf of herself and the class members similarly situated.

This class action suit alleges Unilever engaged in deceptive business practices in the packaging of several personal care deodorant products in violation of the Federal Food, Drug and Cosmetic Act and state consumer laws.  

Snyder's of Hanover The Pounder Mini Pretzels

This class action alleges that Snyder’s uses genetically-modified, artificial, and synthetic ingredients in many of its “natural” chips, snacks, and similar food products.

Whole Foods Logo

This class action alleges that the 5-Step® Animal Welfare Rating system used by Whole Foods and its subsidiaries does not significantly improve animal welfare.

Blue Buffalo sued for fraud

This class action alleges that Blue Buffalo used false advertising for its dog food and cat food, claiming not to use certain ingredients that it did in fact use in the food.

The lawsuit alleges that Michael Kors deceptively and misleadingly labeled and marketed merchandise that it sells at its Michael Kors outlet stores.  The lawsuit alleges that Items in the outlet stores were labeled with a Manufacturer's Suggested Retail Price (MSRP) tag leading consumers to believe the items were also being sold at the Michael Kors retail stores at a higher price.

Nutro has agreed to settle in regards to the claim of falsely advertising the amount of Bacillus in their Ulta brand dog food and treats. The product carried a 'Guaranteed Analysis' label indicating a certain level of Bacillus to consumers. The lawsuit alleges the dog food products were incapable of forming live Bacillus, and consumers were overcharged for the actual product's false claims.