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Deceptive Advertising

Ad for Free TurboTax Services on Computer Screen

Is TurboTax’s advertised “free” filing service really free? The complaint for this class action alleges that Intuit, Inc., the company behind TurboTax, purports to offer “free” tax services, then steers consumers to paid options. But this is not all: TurboTax is actually required to offer truly free tax services to certain people as part of an agreement with the IRS.

Container of Breyers "Natural Vanilla" Ice Cream

When Breyers labels an ice cream as being “vanilla” flavor, does that flavor definitely come from vanilla beans? The complaint for this class action claims that Unilever United States, Inc., which owns the Breyers brand, bears responsibility for the deceptive labeling of its “vanilla” ice creams.

Bottle of Borage Therapy Children's Lotion

Consumers these days want products with natural ingredients, and they are willing to pay more for them. This has led some companies to make “natural” or “all natural” claims for products that aren’t really true. The complaint for this class action alleges that Trans-India Products Inc., which does business as Shikai Products, represents that its shampoos, lotions, and other products are “natural” when they actually contain synthetic ingredients. 

Ford 2019 Ranger Truck

How did Ford come up with the fuel mileage figures for its 2017 to 2019 Ford Rangers? The complaint for this class action claims the company made false calculations that overstate the truck’s fuel efficiency, and that the company may have done the same thing with its F-150 line of trucks and/or other of its vehicles.

Health-Ade Kombucha Bottle, Pomegranate Flavor

Health-Ade, LLC and Whole Foods Market California, Inc. are paying just under $4 million to settle a class action alleging that the drinks were mislabeled. The complaint claims that Health-Ade misrepresented (a) the sugar content of the drinks, and (b) the alcohol content, which it claimed was higher than the allowed alcohol content for non-alcoholic drinks because of fermentation.

2019 Ford Ranger Lariat Truck with Crew Cab

When you pay nearly $48,000 for a truck (specifically, a Ford Ranger Lariat), you expect to get the advertised characteristics, including the “best in class” fuel efficiency. But the complaint for this class action alleges that Ford Motor Company used false representations and a cheat device to fake a fuel efficiency the truck does not actually have.

Container of Oikos Triple Zero Yogurt Showing the "Vanilla with Other Flavors" Designation

Have you been a victim of “food fraud”? The complaint for this class action alleges that this offense is growing, and it alleges that Danone North America, LLC is guilty of it in presenting some of its Dannon and Oikos yogurt products as being vanilla flavor.

Fossil Outlet Store with Merchandise Offered at "50% Off"

Fossil Group, Inc. and Fossil Stores I, Inc. are settling a class action claiming they engaged in deceptive advertising when they placed false reference pricing on outlet-only merchandise at outlet stores in California.

Box of Kellogg's Smart Start Cereal

The complaint begins with strong line: “The scientific evidence is compelling: Excessive consumption of added sugar is toxic to the human body.” The allegations? That Kellogg Sales Company adds sugar to its products but markets them as being healthy choices.

TomTom Navigation Device

TomTom North America, Inc. promised buyers of its navigation devices “lifetime maps” for its devices. The complaint for this class action alleges that it does not fulfill that promise, because “lifetime” refers to the device’s very limited lifetime.