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Deceptive Advertising

Zillow Logo

It has become common for a single online entity to dominate its market sector. Zillow, Inc. has come to dominate home buying, just as Google, Amazon, Facebook, Yelp, and Uber dominate their respective sectors. But the complaint for this class action claims that Zillow conceals from users that it provides certain favors to what it calls “Premier Agents” in exchange for monthly payments.

Box of Trader Joe's Corn Flakes

Many customers do check the ingredients in products they buy, to see which types of a certain item are the healthiest. The complaint for this class action alleges that Trader Joe’s Company misleads customers with the ingredient panel for its corn flakes, because it lists “evaporated cane juice” instead of “sugar.”

Carton of Silk Soy-Based "Vanilla" Coffee Creamer

Danone US, Inc. makes non-dairy, soy-based coffee creamer products under its Silk brand. The complaint for this class action alleges that its “vanilla” soy creamer is improperly labeled because it is not exclusively flavored with vanilla. 

Box of My/Mo "Vanilla" Mochi Ice Cream

Mochi is a concoction made by pounding rice until it becomes a sticky paste. At issue in this case is a treat made from ice-cream-filled mochi that sometimes comes in a flavor labeled as “vanilla.” However, the complaint for this class action alleges that the ice cream in these treats from the Mochi Ice Cream Company should not be labeled as “vanilla” without qualification.

Carton of Price Chopper Vanilla Almondmilk

What are the rules for the proper labeling of vanilla products? The complaint for this class action alleges that the Price Chopper, Inc. improperly labels some of its almondmilk products as “vanilla,” when the word should have some qualifications.

Box of Lipozene

This settlement resolves a class action brought against Obesity Research Institute, LLC, Continuity Products, LLC, Henny, den Uijl, and Sandra den Uijl. The complaint alleged that the packaging, labeling, and marketing materials for Lipozene weight loss pills violated California consumer and other laws because it contained false and misleading information about the drug’s efficacy.

Carton of Full Circle Brand Vanilla Almondmilk

Vanilla is a perennially popular flavor, but it is expensive and world vanilla supplies are limited. The complaint for this class action alleges that Topco, LLC improperly labels certain of its Full Circle Market brand almondmilk products as “vanilla” when it’s not entirely flavored by vanilla beans. 

Can of C2O Pineapple Coconut Water

Like most coconut water producers, C2O touts its “natural” features and healthy qualities. Its website lists a number of promises: “Plant based,” “Essential Electrolytes,” “Non GMO,” “Never from Concentrate,” and “Single Sourced.” One of its varieties is even labeled “100% Pure.” But are coconut water drinks as healthy and natural as their makers pretend? We’re not entirely sure. Are companies that produce coconut water being completely honest about the ingredients and the health benefits of this drink? We’re investigating their claims.

Large Bottle of Taste Nirvana Coconut Water

Taste Nirvana advertises its “premium” coconuts, “[g]rowing bigger and swe[e]ter than anywhere else in the world,” as well as the “authenticity” of a business run by multiple generations of a family in Thailand. The company’s website says, “Coconut water is very hydrating and contains low calories, no fat, high potassium, and tons of electrolytes.” We’re not entirely sure about the claims being made for coconut water. Are companies being completely honest about the ingredients and the health benefits of this drink? We’re investigating their claims.

Carton of O Organics Coconut Water

O Organics has now become a billion-dollar brand. So says its owner, Albertsons Companies, the supermarket giant that includes Safeway, Vons, Randalls, Star Market, and Shaw’s. The company calls it “one of the nation’s largest brands of USDA-certified organic products.” It now offers coconut water, a popular drink because of its “natural” nature and its association with sports and rapid hydration. It’s a super-healthy drink—right? We’re not sure. Are companies like O Organics that produce coconut water being entirely honest about the ingredients and the health benefits of this drink? We’re investigating their claims.

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