Contains synthetic ingredients
Big Heart Pet Brands, Inc. advertises its Nature’s Recipe dog and cat food as being “all natural.” But the complaint for this class action alleges that the pet food contains a number of synthetic substances, including sodium tripolyphosphate (STPP), synthetic vitamins and minerals, citric acid, and lactic acid.
The complaint for this class action makes a complex calculation of the ingredients in Premier Nutrition Corporation’s PowerBar brand Clean Whey Protein Bar and alleges that the marketing of the bar as “clean whey protein” is deceptive. The proportion of whey isolate is too small, it claims, and the bar also uses an artificial sweetener.
Eco-Chic sells products at its Credo Beauty website that it advertises are “natural,” “100% natural,” or “100% plant derived”—but are their ingredients truly what the consumer expects from those word? The complaint for this class action claims they’re not.
Many people are willing to pay more for products that seem to be safe because they are advertised as being “natural” or “naturally derived.” However, the complaint for this class action alleges that Clorox’s Green Works line of products should not be marketed with these words without some qualification, as they contain materials that are not natural and that may be allergens or otherwise harmful. According to the complaint, the products contain substances such as boric acid, caprylyl or capryl glucoside, citric acid, d-limonene, dimethicone/silica antifoam, methylisothiazolinone, sodium borate, sodium lauryl sulfate, and unspecified fragrances and artificial dyes. Some of these substances, the complaint claims, are associated with skin irritation, aquatic toxicity, immune system toxicity, and allergic reactions, and are therefore not what consumers believe they will find in products labeled “natural” or “naturally derived.”
What could be more “natural” than a face and body liquid soap made from olive oil? Perhaps one without chemicals and preservatives?