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Jamba Juice Smoothies False “Whole Fruit and Vegetables” Claims Class Action

Three Jamba Juice Smoothies

Jamba Juice has over 800 retail locations in the US, but are consumers buying their smoothies because they’ve been misled about their contents? The complaint for this class action alleges that the company’s advertising is blatantly false, promising “whole” ingredients when the drinks are actually made from juices, concentrates, and other not-so-healthy ingredients.

The class for this action is a combination of two subclasses.

  • The California Subclass is all persons living in California who bought one or more Jamba Juice smoothies since August 24, 2014.
  • The New York Subclass is all persons who bought one or more Jamba Juice smoothie in New York since August 24, 2012.

According to the complaint, Jamba Juice claims that it’s a “healthful, active lifestyle brand … created … to inspire and simplify healthy living.” Its smoothies, it says, will “[r]ejuvenate your body with …  healthy goodness” and “help you be the best version of yourself.”

The complaint quotes in-store signage saying, “Whole fruit! That’s how we blend. And that’s what you’ll be sipping from a Jamba Juice fruit smoothie—essential vitamins, minerals, fiber, and other nutrients. Experience the … natural goodness of whole fruit.”

But the reality, the complaint claims, is much different:

  • Instead of blending whole fruits and vegetables, it uses juices from concentrate, sherbet, or a predominance of other ingredients.
  • Advertised “super ingredients” like kale make up less of the smoothie volume than cheaper ingredients.
  • The company claims not to use additives, which is not true.
  • It claims that sugars are mostly from whole fruits and vegetables, which is not true.
  • Smoothies are portrayed as being nutritionally equivalent to whole fruits and vegetables, when they are high-calorie, sugary, and contain little or no content from whole food.

For example, the company advertises its Carribean Passion smoothie as containing mango, strawberry, peach, orange, and passion fruit. In reality, the complaint says, it contains no whole mango, orange, or passion fruit; instead it contains passion fruit-mango juice blend, which is made up mostly of pear juice and white grape juice, both from concentrate, along with orange sherbet. It contains up to 610 calories and somewhere between 15 and 30 teaspoons of total sugars. The complaint compares this with a twelve-ounce can of regular soda, which it says has approximately 10 teaspoons of sugars.

Similarly, the Amazing Greens smoothie is described as “high-impact nutrition” and shown on the menu board with an image of kale. But after kale, the complaint says, the second and third ingredients are Jamba Juice’s “Lemonade” and Peach Juice Blend, which are made up predominantly of white grape juice and apple juice. The complaint claims that large size of the smoothie has 610 calories and approximately 22 teaspoons of sugars.

Also, the complaint claims that the company uses sherbets and frozen yogurts with additives, including annatto extract, caramel coloring, carrageenan, citric acid, guar gum, lactic acid, locust bean gum, and mono and diglycerides.

The complaint claims violations of California and New York business and consumer protection laws.

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