This class action lawsuit claims that when GNC discontinued its popular Gold Club program, millions of consumers were unable to receive the benefits of the program for the full one-year period contemplated when they paid to join the program.
For many years, GNC offered customers the opportunity to join its Gold Club program, which provided members with a card entitling them to receive a substantial discount on the purchase of in-store items. In order to join the program, customers were required to pay $15 for an annual membership. The program was successful and well received by GNC customers, with millions of members actively participating nationwide.
In December 2016, GNC discontinued the program, resulting in millions of Gold Clu members being unable to receive the benefits of the program for the full one-year period contemplated when they purchased their Gold Cards. Remarkably, GNC continued to sell Gold Cards until just a few weeks prior to the discontinuation of the program, while having full knowledge that purchasers would not receive the benefit of the program.
One plaintiff in this lawsuit, Santich, is a resident of San Diego. For the past five years she has been purchasing nutritional supplements from GNC on a regular basis. In 2015, she was made aware of the Gold Club program. She was interested in the program because she determined the savings would make up for the $15 annual cost to join the program. She then joined in May 2016. In December 2016 when GNC discontinued the program, Santich lost the privilege of being a Gold Club member for the last five months of the membership period. This is approximately 40% of the time that she had believed she would be a member.
Based on the facts of the case, the plaintiffs allege the following violations: