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Credo Beauty “Natural” Products Containing Synthetic Ingredients Class Action

Credo Beauty Storefront

Eco-Chic sells products at its Credo Beauty website that it advertises are “natural,” “100% natural,” or “100% plant derived”—but are their ingredients truly what the consumer expects from those word? The complaint for this class action claims they’re not.

Two classes have been proposed for this action.

  • All persons in the US who bought any of the products (listed below) from the website; or, alternatively,
  •  All persons in New Jersey who bought any of the products (listed below) from the website.

Eco Health offers makeup and skin and hair care products that are purported to be safe, clean, eco-friendly, and otherwise ethical and healthy. It sells these at its stores and at its website,  

The complaint quotes from the website as saying that the products “meet [its] high performance standard without compromising [consumers’] health…” However, the complaint alleges, the products at issue in this case are not 100% natural and contain non-natural ingredients (noted in parentheses):

  • Antonym Cosmetics Lipstick Pencil (octyldodecyl stearoyl stearate, castor isostearate succinate, glyceryl di-hydroxystearate, glyceryl diisostearate)
  • Lily Lolo Lipstick (titanium dioxide)
  • Rahua Shampoo (coco betaine, potassium sorbate)
  • Ursa Major Hoppin’ Fresh Deodorant (propanediol, tocopheryl acetate)
  • MCMC Desert Rose Atmosphere Mist (denatured alcohol)
  • MCMC Dude No. 1 All Natural Cologne (denatured alcohol)
  • MCMC Sea Glass Atmosphere Mist (denatured alcohol)
  • Lovefresh Grapefruit Deodorant (Emulsifying Wax – coconut derived)
  • Rahua Detox & Renewal Treatment Kit (Behentrimonium Methosulfate, Stearalkonium Chloride, potassium sorbate)
  • HAN Skincare Cosmetics Cheek & Lip Tint (titanium dioxide)
  • HAN Skincare Cosmetics Lip Gloss (titanium dioxide)
  • RMS Mascara - Defining (castor isostearate beeswax succinate, Sodium hydroxide)
  • Lily Lolo Mascara (propanediol, lactobacillus ferment bis-octyldodecyl dimer dilinoleate/propanediol copolymer, potassium sorbate)
  • Rahua Voluminous Conditioner (behentrimonium methosulfate, stearalkonium chloride, potassium sorbate)

Plaintiff Esther Cohen bought Rahua Shampoo and an Antonym Cosmetics Lipstick Pencil, the complaint says, because she has psoriasis and must be careful of what she uses on her skin. Unfortunately, it says, she discovered only later that some of the ingredients were not natural.

According to the complaint, after receiving notice of Cohen’s allegations, the company changed its website, which now says that the products “are either natural (formulated using plants), or made with a combination of safe/non-toxic synthetic ingredients combined with plants.” But the complaint charges that this still conceals the truth.

Take the example of Rahua Shampoo, which, the complaint claims, the website characterized as “100% natural” when Cohen bought it, but now claims is 100% plant derived. According to the complaint, the ingredient coco betaine is “a synthetic surfactant that is derived from coconut oil, but synthesized for cosmetic purposes.” Coco betaine, it claims, has been connected to irritation and allergic contact dermatitis, although it’s not known whether it’s the substance itself that irritates or impurities present in it after processing.

The complaint alleges that the company thus violates various state and federal laws against things like false advertising and consumer fraud.

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