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Iconic Grass Fed Protein Drink Investigation: Does It Deliver?

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Iconic Grass Fed Protein Drink, Cafe au Lait Flavor

How healthy and nutritious are Iconic Grass Fed Protein Drinks? 

Twenty-first century consumers want natural foods and good nutrition. Since they’re willing to pay more for these, companies are anxious to present their products as being pure and packed with nutrition. But do they deliver on their promises?

The Iconic Grass Fed Protein Drinks come in at least five varieties:

  • Chocolate Truffle Iconic Grass Fed Protein Drink
  • Café au Lait Iconic Grass Fed Protein Drink
  • Vanilla Bean Iconic Grass Fed Protein Drink
  • Golden Milk (Turmeric Ginger) Iconic Grass Fed Protein Drink
  • Coconut Matcha Iconic Grass Fed Protein Drink

Iconic is clearly after the purity-and-nutrition demographic as well. The company’s website introduces the drinks by saying, “ICONIC Protein is the low sugar, high protein snack you've been looking for. Our drinks & powders are free from chemicals, artificial sweeteners and GMOs so you don't have to spend hours scanning the label.” Each bottle carries three figures prominently on the front label: the amount of protein, the amount of sugar, and the number of calories. 

It makes at least one startling claim: “Grass feeding improves the quality of cow’s milk and makes the milk richer in omega-3 fats, vitamin E, beta-carotene, and CLA—resulting in 300-500% more beneficial nutrients compared to non-grass fed sources.”

Is this true? 

The website says that the drinks are “the perfect breakfast on the go.” It advises consumers, “Step away from the sugary, high-carb treats. The entire ICONIC range is low sugar & under 130 calories but [filled with] lots of fiber, protein, vitamins and minerals, it’ll fill you up without weighing you down.”

It says the drinks are good for pre- and post-workout refueling: “Refuel and hydrate your body with 20g of grass-fed milk protein isolate, a powerful combination of whey + casein. ICONIC products have a light and smooth taste that actually makes post-workout nutrition delicious and refreshing!”

The page for each drink says it contains “premium, truly grass-fed verified protein[,]” “clean, trusted, natural ingredients[,]” and “a complete amino acid profile, BCAA’s, easy digestibility and electrolytes.” The various flavors are advertised to contain “healthy antioxidants” (chocolate truffle flavor), “20mg curcumin for recovery & vitality” (turmeric ginger flavor), or “70 mg caffeine & soothing L-theanine” (coconut matcha flavor).

Do these drinks really provide the advertised nutritional benefits? We’re investigating. 

If you’ve purchased any of these Iconic drinks, fill out the form on this page. We’d like to hear about your expectations and experience.

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