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All Natural Claims

Babyganics Products

KAS Direct, LLC is settling a class action brought against it for misleading marketing of its Babyganics line of products. The complaint claims that KAS violated certain laws in its use of the terms “Babyganics,” “mineral-based,” and “natural.” The settlement also resolves claims for certain products labeled as being “plant-based,” “tear-free,” and “SPF 50+.”

Four Bottles of Hansen's Natural Juices

Monster Beverage Corporation and Monster Energy Company are settling a class action protesting the “natural” designation of certain products in their Hansen’s and Hubert’s product lines.

Trader Joe's Store

Consumers are now willing to pay more for food that is all natural and not artificially flavored. Because of this, the complaint claims, Trader Joe’s hid the fact that its gummies were artificially flavored and did not label them as California or federal law requires. The complaint alleges that the candies are flavored with d-l malic acid, which is a synthetic, chemical addition and is not natural.

Package of SweeTarts Candies

SweeTarts, the sweet and tart candies made by Nestle USA, Inc., have been with us for more than fifty years, but they are keeping up with consumer preferences by advertising that they contain no artificial flavors. Unfortunately, the complaint for this class action claims that they do contain at least one artificial flavor, a petrochemical substance called malic acid.

Nellie's All Natural Baby Laundry Container

Batten Industries, Inc. labels its kitchen and bathroom cleaners and laundry products as “All Natural,” but the complaint for this class action alleges that they contain synthetic and toxic ingredients. Among other things, the complaint quotes online complaints, including one that says, “Received a chemical burn from wearing clothes washed in this.”

Grisi "Natural" Aloe Vera Soap

Consumers have become concerned about chemicals and synthetics in food, cleaners, and products applied to the skin. Because of this, they are willing to pay higher prices for products that are natural, that is, that contain no synthetic or chemical ingredients. Midway Importing, Inc. claims to produce natural soaps, but according to the complaint, all five types cited contain one or more synthetic ingredients. These include sodium lauryl sulfate (in all five soaps), calcium carbonate, titanium dioxide, and citric acid. 

Salpica Salsa

River North Foods has agreed to settle a class action that alleges that the company misused the word “natural” in marketing and labeling the food products of its Frontera and Salpica brands.

Wahl's Four in One Dog Shampoo

Wahl makes a variety of good-sounding dog products, including shampoos and conditioners, a “deodorant” against dog odor, and cleaning wipes that are useful for paws and muzzles. Prominently located on the front of each product, about a third of the way down the container, is an attention-getting colored seal with the word “Natural” or “100% Natural”.

Credo Beauty Storefront

Eco-Chic sells products at its Credo Beauty website that it advertises are “natural,” “100% natural,” or “100% plant derived”—but are their ingredients truly what the consumer expects from those word? The complaint for this class action claims they’re not.

Honest Company Diapers

The Honest Company, Inc. has agreed to settle a class action against it alleging that it used deceptive marketing and labels to claim that some of its products are “all natural” or “100% natural” when they are not.

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