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All Natural Claims

Container of Wesson Vegetable Oil

ConAgra Foods, Inc. is settling a class action alleging that it should not have labeled Wesson oil products as “natural” because they contain genetically-modified (GMO) ingredients.

Container of Purex "Natural Elements" Laundry Detergent

Henkel Consumer Goods, Inc. has a line of Purex laundry products labeled “Natural Elements.” The company is now settling a class action alleging that that name misled consumer to expect that the products were all natural when in fact they contained synthetic ingredients.

Utz Potato Chips

Utz Quality Foods, Inc. is settling a class action alleging that it falsely marketed Utz and Bachman products as being “all natural.” The complaint alleged that they products actually contained ingredients that were heavily processed, chemical, synthetic, artificial, or derived from genetically modified substances (GMO).

Are Pret A Manger products really “natural” as advertised? The complaint for this class action says that they are not because they contain a contaminant and other non-natural or synthetic ingredients. The complaint brings suit under New York state laws and for breaches of warranties.

Bottle of Aveeno Baby Calming Comfort Bath

Aveeno will pay $2.4 million to settle a class action alleging false labeling of its Baby Wash and Shampoo and Baby Calming Comfort Bath. The complaint claimed that, before the labels were changed (in 2012 and 2013, respectively), the products were falsely labeled as being made from a “Natural Oat Formula.”

Box of General Mills Cheerios Cereal

Many companies nowadays are pushing the health benefits of their products, knowing that consumers care about such things. But the complaint for this class action takes particular issue with General Mills, because some of its products were found to contain glyphosate, a popular weed killer used on grains and other food crops, in a study by the nonprofit Environmental Working Group (EWG).

Tarte Frxxxtion Stick

How do consumers know whether ingredients are natural or not? For the most part, they take the word of the maker. If the word “natural” appears on the labeling or in the advertising, they assume that the product is natural. But the complaint for this class action alleges that Tarte, Inc. calls its personal care products “natural” when they contain a number of synthetic or chemical ingredients. 

Four Sparkling Ice Drinks in Bottles

Talking Rain Beverage Company, Inc. has an unusual name, but the allegations in this class action are not at all unusual. The complaint claims that the company’s Sparkling Ice drinks, which the company labels as being naturally-flavored, actually contain an artificial flavoring ingredient, malic acid. 

Starbucks Sour Gummies

This complaint claims that Starbucks Corporation sells gummy candies that are presented as naturally-flavored, when in reality they contain the synthetic ingredient fumaric acid.

Bottle of Ocean Spray Cranberry Juice Cocktail

Consumers are increasingly interested in buying “natural” products, or products without artificial or synthetic ingredients. Many companies now prominently advertise that their food or drinks contain “no artificial colors or flavors” to make them more attractive and to induce consumers to pay more for them. But the complaint for this class action claims that one such company, Ocean Spray Cranberries, Inc., still uses the synthetic ingredients malic acid and fumaric acid in its cranberry juices and blends. 

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